For 10 years I worked in sales and marketing. Then I moved to Italy, and became a full-time artist. Then I realised most artists had no idea how to do what I'd spent over a decade learning — and that felt like a problem worth solving.

So I started teaching it.

Since 2022 I've worked with over 2,000 artists through my lessons, courses and consultations.

My students have grown Instagram accounts from zero to 10, 30, 80 and 130k, left their jobs to make art full time, landed gallery representation, and launched collections that sold out. I have a Master's in Marketing and have run my own art business for 5 years — so when I say I understand both sides of this, I genuinely mean it.

If you're tired of creating in the dark and ready to build something real around your art — you're exactly who I'm here for.